I worked for Electro-Harmonix three times. Once in the mid 70s, once in the later 70s, and finally when I moved back to New York from San Francisco in the early 2000s. By the last time, DAWS and plugins were a thing and hardware effect companies were cashing in by licensing plugin versions of their products. I suggested to Mike Matthews that he consider turning some of his classic pedals into plugins. He wasn’t into it at the time but apparently has now decided to put a toe in the water. Starting with his flagship effect, the Big Muff, he has launched a hybrid pedal/plugin concept.