FLUX:FX First Look

I have resisted getting an iPad because nothing intrigued me quite enough to warrant the cost—until now. As soon as I heard about FLUX:FX I began thinking about picking up yet another Apple device.

The app was jointly developed by Adrian Belew, engineer Daniel Rowland, mobile strategists MOBGEN and software developers, Elephantcandy—working together under the rubric NOIISE. It processes audio signals, but calling FLUX:FX a sound-processing app is like calling Adrian Belew a guitar player—superficially true, but far from the whole picture.

At the launch party for Belew’s FLUX (a separate music player app), Nick Mueller from Mobgen gave me a demo of this revolutionary new way to mangle guitar tones. I soon found myself at the Apple Store, buying an iPad and soon after installing FLUX:FX. A full review is down the line, but here are my quick first impressions.

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A collaboration between sonic master Adrian Belew, mobile strategists MOBGEN and software developers, elephantcandy has resulted in an aggregation that calls itself NOIISE. Amongst them they have come up with FLUX:FX , a professional multi-effect audio processor app for the iPad that lets you “play” your effects. The concept is not totally new, but a quick read of the user guide on the website makes it seem more full featured and intuitive than anything previously available. We will keep you up to date as info comes in.

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