In contrast to the increased size of Winter NAMM 2018, this year’s Summer NAMM in Nashville seemed a bit smaller than last year’s event with fewer big product unveilings. The fare skewed traditional rather than cutting edge, even more so than usual. That said there were some cool new offerings worthy of mention.
NAMM 2018 was even bigger than last year, yet much more manageable. The brand new ACC (Anaheim Convention Center) North building housed most of the high tech and pro audio stuff, allowing guitars and related products to be centralized in one area on the main floor of the original building. NAMM further reduced the spread by offering the new boutique manufacturers—previously relegated to downstairs Hall E—smaller, more affordable booths in the main guitar product ghetto. Thus, I was able to cover the show in two relaxed, rather than three grueling, days.
The new AAC North building
Summer NAMM in Nashville remains a cozy, guitar oriented affair. The freak show element that enlivens winter NAMM is absent in the more tradition-oriented music city version. Still Gator cases provided some photo ops.There weren’t a great number of new things of particular interest to modern guitarists, but the few there were proved pretty exciting.
Pedals were rampant at Summer NAMM 2015. Symbolic of this trend was the giant, fully functional Cusack Reverb pedal. Yes, you had to manhandle that huge footswitch to turn it on.
